Owned & Operated
Hilton
Hampton Inn & Suites by Hilton Brownsville
Brownsville, Texas
An active CRJ-owned and operated Hilton-family hotel in the Brownsville market.
Owner-operated · Established 1985 · South Texas
Hospitality ownership, built from the ground up.
CRJ Hospitality is a family-rooted, owner-operated hospitality group with more than three decades of hands-on hotel operating experience — from a single small motel in South Texas to a multi-brand portfolio and a growing development pipeline.
Owner-operated · Established 1985 · South Texas
- Hilton
- Marriott
- IHG
Operator’s mindset
Modern systems. Family roots. Property-level accountability.
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Years of hands-on hotel operating experience
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Properties in development and pipeline
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Hotels currently owned and operated
Owner-operated · Established 1985 · South Texas
Family-named. Family‑run. Three decades on.
Established 1985 · South Texas
From 1985 to today
- 1985
A single small motel in South Texas. The family lived on-site.
- Next
A Roadway Inn — then a steady, hands-on climb.
- Today
A multi-brand portfolio, owner-operated by the next generation.
CRJ’s story started in 1985, when Julio’s father arrived in South Texas and bought a single small motel. The family lived on-site while running it — learning hospitality one hallway, one front desk, one guest at a time.
From there came a Roadway Inn, and then a steady climb. Today CRJ is owner-operated by the next generation, professionalizing systems while keeping the accountability that only comes from people who actually lived in the hotels they ran.
What corporate partners should see
A legitimate, experienced operator with the culture, systems, and accountability to represent a brand well.
About the name
CRJ is a family name. The letters honor Julio’s two sisters and Julio himself — family first, by design.
Portfolio
Properties shaped by hands-on ownership and local market knowledge.
CRJ’s current owned-and-operated portfolio spans Hilton, Marriott, and Motel 6 properties across Brownsville, Weslaco, San Antonio, Tomball, and Galveston, Texas.
Owned & Operated
Hilton
Home2 Suites by Hilton Brownsville
Brownsville, Texas
An active extended-stay Hilton property operated by CRJ in South Texas.
Owned & Operated
Marriott
TownePlace Suites by Marriott Brownsville
Brownsville, Texas
An active Marriott extended-stay hotel in Brownsville, Texas, owned and operated by CRJ.
Owned & Operated
Marriott
Aloft by Marriott UTSA San Antonio
San Antonio, Texas
An active Marriott-family select-service hotel serving the UTSA corridor in San Antonio.
Owned & Operated
Marriott
Aloft by Marriott San Antonio Airport
San Antonio, Texas
An active Marriott-family select-service hotel serving the San Antonio Airport market.
Owned & Operated
Marriott
TownePlace Suites by Marriott Riverwalk
San Antonio, Texas
An active Marriott extended-stay hotel near the San Antonio Riverwalk, owned and operated by CRJ.
Owned & Operated
Marriott
Westin San Antonio
San Antonio, Texas
An active full-service Westin property in San Antonio, operated within the Marriott brand family.
Owned & Operated
Marriott
TownePlace Suites by Marriott Tomball
Tomball, Texas
An active Marriott extended-stay hotel serving the Tomball and greater Houston market.
Owned & Operated
Marriott
Residence Inn by Marriott Galveston
Galveston, Texas
An active Marriott extended-stay hotel serving Galveston Island, owned and operated by CRJ.
Owned & Operated
Motel 6
Motel 6 Weslaco
Weslaco, Texas
An active CRJ-owned and operated property serving the Rio Grande Valley market.
Capabilities
Run in-house, by design.
CRJ’s value is not only ownership. It is the operating discipline around revenue, housekeeping, accounting, sales, brand standards, and team culture — kept inside the company so accountability never moves.
01
In-house Revenue Management
Hands-on revenue strategy shaped around market demand, brand standards, and property-level performance — run inside the company, not outsourced.
02
In-house Housekeeping
Direct operational oversight that protects cleanliness standards, team accountability, and the guest experience.
03
In-house Accounting
Financial visibility kept close to ownership for disciplined decisions, clear reporting, and transparent operations.
04
In-house Sales
Relationship-driven sales aligned with property goals, local demand, and long-term growth — staffed and managed internally.
05
Owner-Level Financial Oversight
Ownership stays close to costs, performance, and the operating details that keep properties healthy.
06
Brand Compliance
Systems and accountability that support brand standards, inspection readiness, and professional franchise relationships.
07
Marketing Coordination
Coordinated marketing through trusted partners, with internal oversight that keeps the work aligned to the brand and the property.
08
Owner-Operator Leadership
Leadership stays close to the property, the team, and the details that shape performance — the way the company has always been run.
Why CRJ
Experienced operators with a long-term ownership mindset.
CRJ brings the practicality of people who have lived the business — not financed it from a distance.
01
Three decades, one continuous operating story
CRJ’s experience is not theoretical. The family has been operating hotels since 1985, climbing from a single small property to a multi-brand portfolio and pipeline.
02
Professional systems without losing ownership mentality
CRJ is scaling beyond a mom-and-pop posture while keeping the accountability of hands-on ownership. Every decision has an owner.
03
Transparent by default
Honesty, clarity, and direct communication shape how CRJ works with brands, partners, teams, and guests. The way you operate is the way you tell the story.
04
Franchise and independent perspective
Experience across both U.S. franchise environments and independent property operations gives CRJ a practical operator’s view that a single-brand or single-market group can’t match.
Pipeline & Development
A disciplined view of what’s next.
CRJ’s pipeline now spans Brownsville, Texas, and Belize City across Hilton, IHG, and Marriott concepts.
3
Properties in development
2
Countries
3
Brand families
Brownsville, Texas
02- LivSmart Studio Suites
Hilton
- Tru by Hilton Brownsville
Hilton
Belize City, Belize
01Leadership
A team built around property-level execution.
CRJ’s leadership model keeps ownership, operations, and financial oversight close to the property-level decisions that shape guest experience and long-term performance.
Julio Graña
Principal · Owner-Operator
Julio leads CRJ with a hands-on ownership mentality shaped by decades of family-rooted, property-level hospitality experience. Hospitality has been the family business since 1985 — and the operating posture has not changed.
Disciplines run inside the company
Department leads operate alongside ownership across the four functions below. Detailed bios and headshots are being added — reach out by email for direct introductions.
01
Property Operations
Day-to-day execution across guest experience, housekeeping, staffing, and brand standards.
02
Accounting & Finance
In-house financial oversight, reporting clarity, and disciplined cost management.
03
Revenue & Sales
Property-level revenue strategy and relationship-driven sales aligned to local demand.
04
Brand Compliance
Systems and accountability that keep CRJ inspection-ready and brand-aligned across flags.
Owner-operated · Established 1985 · South Texas
What guests say after they stay with us.
Verified five-star reviews from Google, Tripadvisor, and Trip.com — left by real guests across CRJ-operated properties in Brownsville and Weslaco, Texas.
5.0
Google Tripadvisor Trip.com
Steven McCombs
Wow, what a great place. Just finished my first night here and I’m so impressed. You can tell this hotel is brand new; everything is beautiful, clean, and modern. The check-in was quick, and the staff at the front desk were super friendly and welcoming, which really sets the tone. The room itself is gorgeous — everything looks brand new, and the design is perfect. I had time for a swim in the pool, which was spotless, before making dinner. Since I’m staying for a bit, having the full kitchenette is a huge plus. It had everything I needed, and the oven worked perfectly. To top it all off, the bed is incredibly comfortable. I slept great. Breakfast was fantastic — way better than your typical hotel breakfast, with a ton of fresh options and plenty of hot items. So glad I picked this place.
Carmen Soto
I’m not normally one to leave reviews — honestly, this is unusual for me — but my stay at the TownePlace Suites in Brownsville was so amazing, I felt like I really needed to mention it. After all the years I’ve been traveling and staying in hotels, this one is honestly the best experience I’ve had in a long, long time. The service was incredible, especially the manager, Ashley. I totally messed up my reservation and she was an absolute lifesaver — super sweet, so friendly, and put me completely at ease. The whole place was seriously clean and well-kept — shout out to Emily on the housekeeping team. The kitchenette was perfect, the bed was really comfortable, and the breakfast was great. From the cleanliness to the great location, the comfortable bed, the tasty food, and most importantly the A+ customer service, everything about my stay here was fantastic. Highly, highly recommend this spot!
Lara Chrisphonte
Second time staying at this Hotel and once again top of the line stay. Staff works as a family and treats you as if you are home. They make it easy to remind you that you are special and will not miss being away from the comfort of your home. Even if traveling to nearby cities, i would choose to stay here again and again. The entire staff is trained to go above and beyond for its customers. I have never seen anything quite like it and yes, i travel a lot.
Gina Marie
We really enjoyed our week long stay. Our room was spacious and the bed was so comfortable. The food is also very good and we loved the coffee! After we checked out, I realized I left my earrings behind. The staff went above and beyond and were able to locate my earrings. The cleaning staff and the young woman at the front desk were so sweet and very helpful. 10-10! Definitely recommend!!
Ivan Santiago
Ruth and Jasmine at the front desk are amazing, great customer service. They will give you great recommendations of where to go around the hotel. Rooms are spacious and clean, I will definitely be staying here again!
Jakeline Magaña
This is a brand new hotel, check in was so smooth and the facility is very clean and organized. We arrived at 1:30am for reference. Customer service is top notch! We stayed in a king bedroom / sofa bed suite. The sofa bed does not extend but is definitely comfy to sleep in. Kitchen comes with all you need for an extended stay if you will be cooking. Gym is open 24hrs. Breakfast was very assorted and yummy as well!
Patrick Bird
Our favorite place to stay when visiting Brownsville. Nice rooms. Nice breakfast and coffee service. The staff is very friendly. The location is excellent.
B Pribble
Perfect location for day trips to Starbase or Port Isabel or South Padre Island. Room was clean, staff was really nice. Good free breakfast.
Jose Recio
This was a really nice place. The location was perfect and the rooms were very nice and clean.
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Take a virtual tourFAQ
What partners usually want to know.
What does CRJ stand for? +
CRJ is a family name — the letters honor Julio’s two sisters and Julio himself. Family-first ownership has been part of the company since the beginning.
How long has CRJ been operating hotels? +
The family has been in the hotel business since 1985, beginning with a single small motel in South Texas and building from there. CRJ today is owner-operated by the next generation.
What capabilities does CRJ keep in-house? +
Revenue management, housekeeping, accounting, sales, owner-level financial oversight, and brand compliance are all run inside the company. Marketing is coordinated through trusted partners with internal oversight.
Does CRJ operate in franchise and independent environments? +
Yes. CRJ owns and operates U.S. franchise hotels in South Texas and is building a multi-market pipeline across Hilton, Marriott, IHG, and other brand environments. Ownership also brings independent property experience alongside franchise operations.
Who is on the leadership team? +
Leadership is centered on the principal owner-operator, with department heads in operations, accounting, revenue/sales, and brand compliance. Detailed bios and headshots are being added.
How can franchise representatives or partners contact CRJ? +
Email is the preferred first step. Use the contact link in the navigation and the CRJ team will route the conversation to the right person.
Contact
Start the conversation.
For franchise representatives, hotel owners, partners, vendors, and hospitality professionals — share a few details and the right person at CRJ will respond.
- info@crjhospitality.com
- Operating footprint
- South Texas roots. Experience across U.S. franchise environments and independent property operations.
- Response time
- We typically reply within one to two business days.